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From Startup to Global Domination in 60 Snuggies or Less (or What the Snuggie Can Teach You About Going Global)

Posted in Business Transactions

The  Snuggie was a huge hit in England over Christmas. The product, which was conceived and developed by New York-based Allstar Products Group, LLC, has also been a huge hit in Canada and Australia. For those unfamiliar with the product, the Snuggie is essentially a backwards robe that one wears to keep warm. By leveraging… Continue Reading